Run Like a Girl is an art direction project dedicated to creating a strong visual identity for a women’s running collective. While running is an accessible and empowering sport, many women still hesitate to run alone or join predominantly mixed clubs due to safety concerns or a lack of confidence. This project aims to design a visual universe that is inspiring, supportive, and inclusive.
Run Like a Girl embodies a community where women can run together, uplift each other, and push their limits in a safe and motivating environment. Through a bold visual identity, engaging communication tools, and a positive tone of voice, this project celebrates sisterhood, strength, and the freedom of movement.